Job Summary
A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. ... Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. the CMO role is expanded to include sales management, new business development, product development, distribution channel management and customer service. The CMO ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives
Minimum Qualification:
Degree
Experience Level:
Management level
Experience Length:
10 years
Job Description
JOB CRITERIA:
· Bachelor's Degree in Marketing required (MBA preferred)
· 10+ years' experience in marketing and/or advertising
· 5+ years' experience in a supervisory or managerial role
· Strong leadership and project development skills
· Excellent communication skills
· Familiarity with strategic marketing campaigns
· Familiarity with the health industry
· Familiarity with ICT, Digital Industry
CORE RESPONSIBILITIES:
Create and own the go-to-market (GTM) strategy for new
products & features.
You will set clear objectives and goals, research and define target audiences,
develop marketing and communication strategies, and measure adoption. You
will also conduct customer research and apply your insights to these and
other initiatives.
Drive the evolution of our brand positioning
, bringing it to life in a clear and consistent way
that resonates with and motivates our target audiences. You will promote
the company as an innovator to the press and public and oversee outbound
customer-facing communications across our website, blog, and social
channels.
Collaborate and lead across the organization.
You will represent the voice of the customer
within the organization, bringing your insights to cross-functional
stakeholders across product, design, user experience, engineering, and
executive leadership. You will also lead and mentor a growing team of
marketers across a broad set of functions including product marketing, partner marketing, content, and brand.
Deepen relationships with key partners.
You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety
of co-marketing efforts.
Build a marketing department
.
Identify talent needs, hire and manage a high-performing integrated marketing team.
OTHER RESPONSIBILITIES:
Define, measure and report the performance of all paid
marketing channels/campaigns and assess against ROI and KPI goals
including subscriber acquisition and retention.
Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution
channels for our products.
Own and efficiently scale a multi-million-naira budget, allocating spending and optimizing a blend of channels to hit growth
targets efficiently, while thinking long term and being resourceful.
Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right
message, at the right place and time.
Manage an existing growth team of 3, while consistently
evaluating new ways to increase efficiency and grow the team.
Partner with the digital product and engineering and data science to create differentiated solutions that leverage performance
media and/or new innovations in marketing technology.
Develop and lead the company’s regional marketing strategy and direct the execution of various marketing activities
Control the Marketing budget for all regions as well as
conduct forecasts
Be the point of contact for all Marketing and Branding
topics between all locations
Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
Increase brand awareness
Conduct market research and personas to make better decisions on the respective region strategies
Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
Produce high-quality content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and
adjust strategy & activities to achieve them
Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives
SKILLS:
Demonstrable experience developing and executing go-to-market plans for platforms, including targeted paid advertising, online and
offline events, and content marketing (white papers, case studies, and
blogging, etc.);
You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work;
Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your
results and ideas.
Visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature
Held executive leadership role at a 100m+ company.
Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications,
business development)
Strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales;
Demonstrable experience of positioning a company in a competitive market and winning market share;
Experience in both transactional and enterprise go-to-market models;
ROI-driven approach to marketing and strong attention to detail;
Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment;
Good eye for design and creative assets; Low ego
and high intellectual curiosity.
REMUNERATION
/BENEFITS: HIGHLY ATTRACTIVE AND COMPETITIVE
NOTE: ONLY CANDIDATE WHO MEETS THE OUTLINED JOB CRITERIA WILL BE CONTACTED.
