Digital Marketer / Graphics Designer - Lorache Group

Job Details Job DescriptionPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.RequirementsB.Sc / B.A Degree in any fieldProven working experience in digital marketing/ Graphics DesigningMust be knowledgeable in HR fieldDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics)Experience in setting up and optimizing Google Ad words campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement.