Digital Marketing Officer

Brand development and Integration across all social platform:
Review and update all platforms for consistency- logo, word fonts, images, business representation, customer profile, core business services, profile update
Create content calendar for review and upload approval, lead time of 2weeks
Develop template designs for emails and other business correspondences
Become an advocate for the company in social media spaces, engaging in dialogues.
Communicate and create a vibrant social network with professionals and influencers.
Access upcoming proactive media platforms for brand integration

Social Media: Instagram, Facebook, WhatsApp, Twitter, Youtube, Google, TikTok, next???:
Manage and integrate all social media platform for easy access
Develop and expand community and/or influencer outreach efforts.
Create a mix of authentic and customer centric video, audio, text, graphic content

Website:
Comprehensive update of website pages for customer and business experience mapping
Manage and monitor online review funnel for engagement and reputation, respond to each review timely and with care.
Weekly website update with fresh information, promo, product info

Research:
Create weekly spotlight blog post on Africa raw materials theme
Beauty trend and industry advancement

Online Customer Service:
Online real-time responses to all comments, likes, complaints and engagements
Escalate order in quick time to sales unit
Monitor delivery and ensure customers experience is positive
Create and implement a feedback collection funnel from first sale to repeat sales.

Handle Administrative Tasks:
Create customer categories on spreadsheet and WhatsApp per purchase for data analytics
Compile reports for management showing results (ROI).
Podcast initiative: develop and execute a plan for the Confident woman podcast initiative
Collaborate with Marketing, Sales and Product Development teams on developing and deploying appropriate marketing cont