Digital Marketing Specialist (Ppc And Seo Strategy Creator)

BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.
BlueSlip is recruiting for:
Job Title: Digital Marketing Specialist (PPC and SEO Strategy Creator)
Location: Lagos
Job Description
Conducting on-site and off-site analysis of our clients’ website SEO.
Conducting on-site and off-site analysis of our clients’ SEO competitors.
Using programs such as Google Analytics to compile regular performance reports.
Write high quality and informative SEO content.
The creation of on-site and off-site SEO strategies for clients in various industries.
Occasionally contributing to the company blog and poster designs.
Carrying out detailed keyword research according to the latest keyword strategies.
Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
Paying particular attention to any significant Google algorithmic changes.
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Manage social media accounts and ad campaigns.