Job Title: Hypermarket Officer
Locations: Port Harcourt, Rivers & Abuja
Job Description
Hypermarket Officer (HMO) is tasked with the responsibility of ensuring the availability and visibility of all Saro Lifecare brands across the shelves of all key Hypermarkets in his/her area of coverage to achieve hypermarkets and Key Supermarkets optimization based on set KPIs.
Primary Responsibilities
Route to Market Implementation:
Implement the route to market for his area of coverage as designed in the Hypermarket Plan
Design route for Merchandizers within the coverage area and clear Sales KPI for merchandizers effectiveness
Expansion drive into Hypermarkets stores within the coverage area.
Recruitment and maintaining relationship with key Hypermarkets for effective optimization.
Consistent availability of ACV in the Modern Retail channel.
Sales Management:
Directs, coordinates and collates Sales and Collection plan for his area of coverage based on available Hypermarket
Oversee the achievement of his territory Sales and Collection Target by keeping track of performance and suggest intervention that will ensure we are on track
Maintain track record of Hypermarkets and resource performance on a daily, weekly and monthly basis
Be in direct contact with the Key Decision makers of outlets on a weekly basis for opportunities in upselling, Competition, resolve service issue and generally to bond with them for higher productivity
Maintain stock availability by making products request in line with Target and restocking level
Supervise the delivery van and ensure prompt delivery of all PO’s.
Channel Management:
Champion the implementation of Sales Drivers (Distribution, Shelving, Pricing, Promotion & Merchandizing) in accordance to the approved Sales Activation Standards in all Hypermarket Accounts within coverage area
Take full ownership of implementation of all company Resources, Marketing Initiatives (Promo, POSM deployments, etc) and Standards across all segments (TLA, SA & EA) within coverage area
Resolve or Escalate channel Issues within his/her Hypermarkets covered and provide management periodic update on channel performance
Management of Merchandizers or In-store activators attached to Hypermarkets covered.
Risk and Control Management:
Monitor credit compliance of Hypermarkets within area of coverage
Ensure Merchandizers are always on their Hypermarket of coverage and 100% visibility of their activity
Reports all incidences not more than 24 hours after incidence.
Identification and Replacement of Off Spec products within 48hrs of notice.
Follow up on Payment and Inventory Management through the Purchase/Account Manager & Aisle Supervisor.
Outlet recruitment, retention and growth of their business across the different channels for optimization and business growth.
Execute Hypermarket specific functions for channel bonding with Saro Life Care.
Process Improvement:
Continuously ensure process are followed and improved upon by adherence and proposing ways of improvement.
Work together with Hypermarket Lead in Collaboration with Innovation on the digital route to market as a key driver of Efficiency and Scalability.
Reporting:
Provides reports of functions on daily, weekly and periodic basis as may be needed by the Line Manager.
