Marketing Specialist (Fmcg)

Willers Solutions Limited - Our client, a reputable Firm is recruiting to fill the position below:
Job Title: Marketing Specialist (FMCG)
Location:Lagos
Responsibilities
Lead development and execution of strategic marketing plans and manage a team of Product Managers and Specialists for the company.
Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans.
Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Review and update product pricing based on market conditions.
Design and implement promotional campaigns.
Build and maintain a customer database.
Liaise with the marketing teams of our suppliers.
Implement other ad-hoc marketing initiatives.
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.