Who we are
Softcom was established in 2007 with a mission to “accelerate inclusion and growth for Africans wherever they may be”. We want to be at the heart of improving how we live, learn, and work in Africa through innovation.
Over 10 million people have connected with platforms enabled by Softcom. We operate currently from Nigeria and are expanding to other countries in Africa, Europe, and Asia.
We are a human-centered company with an emphasis on product quality, intimacy with our customers, and ensuring our people can achieve their best.
We are currently focused on building technology to enable;
Identity?: Human identification and verification.
Problem: Currently only 20% of our society’s population has a national identity and no robust infrastructure for human identification/verification for businesses.
Objective: To enable the enrolment of 50million Nigerians into the National identity system and to build an identification infrastructure that can enable businesses to serve and reach more customers digitally.
Payments?: Access to modern financial services for Everyone through their mobile phone. (www.eyowo.com)
Problem: Only 40m Nigerians are currently banked while about 120m unique Nigerians have a mobile phone. 65% of financial transactions are done by cash.
Objective: Unlocking access to financial services for anyone with a mobile phone.
Learning:? Knowledge to improve society’s human capital.
13m kids are out of school and there's a huge shortage of skilled labour.
Data?: Smarter decisions with Data.
Problem: The current approach to data collection is tedious and tasking. Organizations still struggle with the use of paper forms in collecting data and the inability to expand data collection to inaccessible areas.
Objective: To enable seamless data collection and analysis of Data to generate insight for decision making.
Each focus area is a product and functions as a Division or standalone company in tackling the problem.
An internal service division also exists to serve enterprise customers in our areas of focus.
Our ultimate goal is to build a company that will continuously innovate and build technology for connecting people to the value that will transform their lives and businesses
Job Profile
We are looking for a proactive, digital-oriented and experienced Digital Marketing Strategist to join our fast-growing marketing team. In this role, you’ll be responsible for conceiving and building digital programs, including PPC campaigns, SEO strategies and email marketing and inbound activities from conceptualization through optimization and reporting.This role requires adherence to a project-based approach to managing and overseeing existing campaigns and making recommendations on how to optimize them. This role will serve as a strategic component across our integrated marketing approach.
As the Digital Marketing Strategist, your job responsibilities will include the following;
Develop, implement, and manage digital marketing strategy designed to achieve business goals and objectives.
Set online marketing strategies that utilise all tools and channels, including emails, analytics, social media and paid media.
Manage the day-to-day execution of digital marketing programs, including SEO, PPC and campaigns.
Analyse web traffic and identify opportunities for improved SEO.
Manage inbound marketing, Social Media Ads, PPC, AdWords, and SEO strategies.
Implement various frameworks available for building brand equity and value, continually assess alignment to the organisation’s strategic objectives.
Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for our brand and products.
Liaise with the content team to build SEO-optimised content designed for the website and social networking channels.
Identify new digital marketing trends and technologies and develop cost-effective solutions or strategies based on customer insight and data to enhance the overall marketing strategy.
Monitor and analyse metrics across all digital assets and deliver reports on overall performance which consists of business insights and recommendations.
Prepare and manage the digital marketing budget.
You’ll be a good fit for this position if you have;
A degree in communication, Marketing or a related field may be required.
3+ years’ experience in digital marketing,
Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
Strong experience with web analytics: developing reports, sharing dashboards, and communicating the story around overall performance. Proficient in Google Analytics, Google Adwords.
At least two years' experience managing social media platforms and managing paid social programmes.
Strong writing and verbal communication skills.
Knowledge of marketing trends and techniques.
Strong level of SEO knowledge.
Knowledge of online listening, publishing and analytical tools such Hootsuite, Meltwater etc.
Experience working with creative teams by participating in concept/brainstorming sessions and translating ideas.
