Job Details Job BriefWe are looking for an experienced, talented, passionate and creative Socialmedia/content development manager to administer our social media accounts and to join our team. As a Social media/content development manager you will be responsible for developing and implementing our Social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing department.You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.As a Social media manager/content development manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.Ultimately, you should be able to handle our social media presence, ensuring high levels of web traffic and customer engagement.Duties and ResponsibilitiesDevelop, implement, and manage our social media strategyPerform research on current benchmark trends and audience preferencesDefine most important social media KPIsManage and oversee social media contentMeasure the success of every social media campaignStay up to date with latest social media best practices and technologiesUse social media marketing tools such as BufferDesign and implement social media strategy to align with business goalsSet specific objectives and report on ROIAttend educational conferencesGenerate, edit, publish and share engaging content daily (e.g. original texts, photos, videos and news)Oversee social media accounts’ design (e.g. facebook timeline cover, profile pictures and blog layout)Suggest and implement new features to develop brand awareness, like promotions and competitionsCommunicate with followers in a timely manner and monitor customer reviewsWork with copywriters and designers to ensure content is informative and appealingCollaborate with Marketing, Sales and Product Development teamsMonitor SEO and user engagement and suggest content optimizationCommunicate with industry professionals and influencers via social media to create a strong networkProvide constructive feedbackAdhere to rules and regulationsPresent to Senior ManagementRequirements And Qualifications1-2 years of experience as a Social media specialist or similar roleProven work experience as a Social media managerHands on experience in content managementExcellent copy writing skillsAbility to deliver creative content (text, image and video)Social Media Strategist using social media for brand awareness and impressionsExcellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practicesUnderstanding of SEO, keyword research, Google analytics and web traffic metricsKnowledge of online marketing channelsExperience with doing audience and buyer persona researchGood understanding of social media KPIsFamiliarity with web design and publishingExcellent analytical and multitasking skillsGreat leadership skillsCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal, presentation and communication skillsBSc degree in relevant field
