Job Summary
To be in charge of representing a company across social channels as the sole voice of the brand. To respond to comments, compile campaigns , brand promotions and create content. And provide our organizations with the guidance needed to enhance their online presence.
Minimum Qualification:
HND
Experience Level:
Mid level
Experience Length:
3 years
Job Description/Requirements
Responsibilities
Running company social media advertising campaigns.
Formulating high-quality novel written and visual content for each social media campaign.
Building a social media presence by maintaining a solid online presence.
Monitoring the company's brand on social media.
Building brand awareness by engaging relevant influencers.
Managing our online communities to ensure respectful and appropriate engagement.
Responding to comments on each of our accounts.
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
Proven work experience as a Social media manager
Hands on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Familiarity with graphic design
Excellent communication skills
Analytical and multitasking skills
BSc/HND degree in Marketing or relevant field
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