Job Details Job Title: Website & Graphic Design Digital Marketing and Recruitment ExecutiveLocation: AbujaDepartment: Marketing /CommunicationsJob PurposeTo work with the managing director to evaluate and successfully establish new business on all platforms opportunities while strengthening existing ones.To Lead in coordinating marketing activities online via all social media platforms and the RGR website; consistently drive traffic online to the RGR offices in the region; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be fully involved in digital campaigns and effectively increase brand awareness face to face and Online.Achieve set monthly revenue and registration target.Responsible for ensuring monthly registration target in the branch is met.Core Working Relationships:Customer Service officers, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.The post holder will be Reporting to the Managing Director and work closely with all Abuja, Lagos, Port-Harcourt and Benin based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.Job DescriptionProactively Manage the design of the RGR website and social media handles.Meeting with potential applicants in order to counsel and guide them towards enrolment to any of RGRs services online and face to face.Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria both online and face to face.Input and expert advice with regards to RGRs business & marketing strategy in Nigeria.Attendance at recruitment exhibitions, representation of RGR on exhibition stands.Conversion of current applicants via telephone and face-to-face meetings.Regular visits to cities outside of Abuja. Participation in admissions seminars held at schools, hotels and other venues.Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas online and face to face.Possible travel to cities outside of Abuja for recruitment events or training, including abroad.Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.Ensure constant steam of walk in clients at all RGR office nation wide comes from digital marketing.Assist with developing new strategic recruitment activities through gathering market intelligence.Achieve agreed targets for each intakeProvide timely and accurate updates to the Company regarding student recruitment activities.Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.Marketing and promoting RGR institutions to prospective students.Maintain full update on RGR partner institutions regarding courses, materials and procedures.Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.Any other related task that may be assigned.ResponsibilitiesDigital Marketing and Communications:Lead in proactively Managing, monitoring and analysing all Social Media sites (Facebook, Twitter, Instagram, You Tube, etc.)Assists in proactively monitoring and analysing the RGR website.Design and update the RGR website regularly.Respond to a high volume of activity on social media sites with appropriate responses based on company policiesRegularly perform outbound calls to follow up on customer requestsEffectively utilizes tools provided and analytical skill set to determine the next plan of actionMonitor and track negative posts and respond appropriatelyAssess the customers concerns and provide the correct information to rectify the issueMaintain sense of urgency and a poise attitude when taking action on responseContinue to stay actively knowledgeable of the latest industry trends, tools, and best practicesEscalates urgent matters of concern to Social Media Supervisor as needed Manage social media marketing campaigns and day-to-day activities including:Develop relevant content topics to reach the company’s target customers.Create, curate, and manage all published content (images, video and written).Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.Conduct online advocacy and open a stream for cross-promotions.Develop and expand community and/or influencer outreach efforts.Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).Design, create and manage promotions and Social ad campaigns.Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.Analyse key metrics and tweak strategy as needed.Compile reports for management showing results.Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.Monitor trends in social media tools, applications, channels, design and strategy.Implement on-going education to remain highly effective.Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.Customer Service:Respond to the problems of the customer promptly via social mediaAssist customers via Face to Face, emails and over both over the phone and on social media platforms.Listen to the customer queries patiently to resolve issuesMaintain records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken and query resolution to ensure customer satisfactionUpdate/maintain social media log on a nightly basisCheck to ensure that appropriate changes were made to resolve customers' problemsAbility to retain product knowledge and help educate the customer.Marketing:Develop and initiate business development and /marketing strategies.Assist in coordinating actions to influence developed strategies.Assist in the execution of marketing campaigns.Assist in the development and planning of all branding and marketing activities.Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.Requirements, Qualifications and ExperienceEducation and Experience:Graduate degree - essential: a degree in Computing, Marketing, Communication and Graphic Design or any related degree will be an added advantage.Must be good in website design and graphic designs.1-5 years’ experience in related roleStrong customer service backgroundMarketing experience in a similar roleConsiderable experience in a customer facing role - essential.Very Important Skill:Strong creative & web design skill and good use of tools like (Coral draw, HTML, CSS , Photoshop. Word press ETC).Blogging and writing skillPaid social media advertising expertise.Sales skills: Ability to engage with people and turn them into sales opportunities.Specific marketing channel expertise eg: email, SEO, SEM, socialThe ability to think objectivelyHigh Level Marketing skillThe ability to execute and analyse drip marketing campaignsA mix of creativity and analytical abilitiesGood copy and visual storytelling abilitiesA likable personalitySelf-promotion savvyUnderstanding of brevityThe ability to analyze quantifiable metricsListening skillsAgility.Essential Skills and Experience:Evidence of working within a target-driven environmentVery strong Customer Service Skill.Meeting Sales Goals and ProfessionalismStrong social media knowledge, all platformsMust be Computer literate with working knowledge of MS Office suite (Word, Excel, PowerPoint, MS Outlook)Excellent communication skills: both written and verbalAbility to work with a lot of data and multi-task in a fast-paced environmentPossess patience when communicating with the customerAbility to maintain composure with an angry customerStrong listening skills, since most of the time, communication with the customers is done over the phone or Face to Face.Experience and ability in providing market intelligence in order to guide recruitment activitiesKnowledge and experience of visa counselling for visa applicantsProspecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy LevelExperience of report -writing and statistical analysisExcellent customer service skills, experience working within a customer -facing roleTakes initiatives and works independently/within a team when requiredHighly organised, can manage a number of different tasks simultaneouslyCan work under pressure when requiredExcellent communication skills, can build positive relationships with people of a variety of different ages and levels of authorityCan influence and persuade at all levelsCulturally sensitive and committed to
