Assistant Brand Manager

Job Details

Location: Victoria Island, Lagos

Job Type: Full-time
Job Description

Assist in developing promotional strategies for brand awareness and profitability

Identify innovative business ideas to increase business prospects

Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets
Develop and deliver appropriate field sales/marketing enablement tools

Develop, establish, and maintain marketing strategies to meet organizational objectives.

Demonstrate effective management of the marketing, advertising, and promotional activities of the organization

Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives
Support the Brand Manager to introduce new products to the market

Provide assistance on press releases, contributed articles, presentations, events, and conferences

Market Research and Competitive Intelligence

Understand the products and services offering and approach of key competitors.
Communicate products and services differentiation to sales and provides input to Brand Manager

Conduct marketing surveys on current and new service concept.

To assist the Brand Manager in executing and coordinating the brand and promotional activities.

Qualifications
Bachelor's degree or equivalent professional experience in Marketing, Public Relations or relevant field.

3 - 4 years’ experience in marketing, communications, or public relations with demonstrated success, preferably in a restaurant brand, hospitality or FMCG sector. Experience working on the agency and client side will be an added advantage.

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations plans and activities.

Good creative, strategic, analytical, organizational and personal sales skills.
Experience overseeing the design and production of print materials and publications.

Computer literacy in word processing, data base management and page layout.

Strong oral and written communications skills.

Ability to manage multiple projects at a time.