Position: Carlcare Development is Recruiting For EPR Manager
Job Description
Establish and develop the company’s local brand culture, product culture, corporate responsibility (CSR), with the pace of marketing to develop and organize the company’s public relations plan, plan and land the corresponding public relations events and effectively use social networks and other new media channels to spread, get exposure;
Writing ability: good at packaging brand stories, writing manuscripts, manufacturing hot topics, producing content causing word-of-mouth spread in the industry;
Competitor monitoring: tracking the industry’s competitors and industry development prospects, policies and trends, organize and analyze relevant information and can react quickly, put forward the corresponding competition strategy, to provide a basis for leadership decision-making;
Media relations maintenance: responsible for the brand in the local public relations expansion and maintenance, including but not limited to traditional and network media resources relations, government departments, industry associations, partners, etc., to maintain good public relations, establish a good brand image, in the company’s brand/ product public relations events to fight for brand exposure opportunities;
Crisis management: the establishment of hierarchical media relations network, crisis management system and crisis prevention, crisis/negative external response strategies and treatment.
Qualifications and Experience
Minimum of a Bachelor’s degree in Public Relations, Media and other related professional priority.
3-5 years experience and above in public relations industry work, more than 1 year team management experience, consumer electronics, luxury goods, automation, Internet, retail industry, public relations background;
Requirements
Unique insights on the construction of public relations, with the overall strategic thinking and grasp the overall ability, and can implement the execute the plan
Excellent writing ability and program planning ability, has a keen news hot spot, burst spot capture ability, cross-border marketing, new media marketing mode of thinking, there are personal-led public relations project success story display;
Familiar with the crisis of strong public relations, good at maintaining media relations, have better media communication resources are preferred. Regularly communicate with the media, associations, industry head KOL to maintain good relationships,
Good communication and coordination and adaptability, dare to endure hardship, have good ability to resist pressure, with an entrepreneurial spirit and good team awareness.
Fluent English reading and writing, copywriting ability.
