Job Summary
To oversee all internal and external communications for Paradigm Initiative while ensuring our message is consistent and engaging.
Minimum Qualification:
Degree
Experience Level:
Management level
Experience Length:
7 years
Job Description
Communications
Publish a variety of digital content with a focus on producing engaging web pages that are visually appealing and provide an overall rich experience for partners and visitors. Manage all postings to ensure content is on-brand and search- and social-optimized.
Timely response to the communications needs of team members and the giving of timely updates regarding any ongoing project.
Produce all email campaigns, solicit content from internal sources, and manage review, testing, and sending.
Lead digital execution and participate in digital advocacy—across email, website, print and social media—of programmes and projects across offices and Regions throughout the year.
Develop and execute social and print media campaigns for key days, themes, and priority upcoming content.
Create content for social media accounts and post regularly on each account.
Manage social ad campaigns and other promotions; track and share results for continuous improvement to targeting and segments.
Promote new content, key pages, and calls-to-action across channels. Position content to target different segments and to fit the format and publishing requirements of each platform
Coordinate and support communications projects, outreach, and products as needed
Support team members in the translation of documents and other communications from English to French and vice versa.
Proof read and coordinate production of communications materials
Financial Management
Manage allocated budgets for all tasks and cost effective maintenance of digital assets
Raise funds for the organization through the deployment of digital media skills and through relevant grant opportunities
Monitor the social media networks for grants and funding opportunities for the Organization
Business and Media Management
Develop and implement long term and project based communications strategies.
Develop and produce content to engage and educate audiences across various channels including newsletters, blogs, graphics, website, social media
Develop and execute social media activities across multiple channels
Oversee the development and maintenance of PIN’s website
Contribute to overall digital content strategy and inform the calendar of upcoming topics, news and milestones, and external opportunities to guide content planning.
Research and collect information and data for content and communications strategy
Help manage and drive events including developing email invitations and managing invitation lists
Seek regular opportunities for the Leadership Team to engage with major foundations, corporate partners, and other organizations on social media and curate up-to-date lists of key accounts.
Compile and maintain media and community database
Create and update marketing materials and documents in support of fundraising, grants, projects and programs
Organize online events, perform outreach and marketing, create social sharing toolkits, manage “day of” social media and more
Be responsible for managing PIN’s Digital Rights and Inclusion Media Fellowship
Identify and research media outlets, producers, editors and reporters towards making them receptive to PIN’s message
Track and record media mentions related to Paradigm Initiative’s work
Ensure adequate media coverage for all program activities and functions in electronic and print media, and on digital media platforms
Identify good stories and exercise good storytelling skills
Other projects as assigned
Education and Experience:
Bachelor’s Degree in Mass Communication, Public Relations, Journalism or any other related field
Proven experience with communications research and strategy, media relations, content development for various audiences, digital engagement best practices
At least 7 years of relevant communications experience; digital communications experience is highly preferred
Experience publishing content on WordPress, Squarespace or other CMS
Proven experience managing digital media advertising for social campaigns
Knowledge, Skills, and Abilities:
Must be a strong communicator; have excellent written, presentation and oral communications in both English and French
Attention to details and problem solving skills
Ability to manage time, deliverables and meet deadlines
Must be a creative and strategic thinker with good judgement and ability to make independent decisions in a changing environment
Software skills desired - WordPress, SquareSpace, MailChimp (or similar email service provider), offline and cloud-based productivity tools
Flexibility and ability to work collaboratively with others especially other team members
Good understanding of ICT issues and policies in Africa
