Role purpose: Deliver consistently outstanding marketing communications that drive commercial benefit, customer satisfaction and engagement within the Small Business base. This role specifically focuses delivering campaigns across CVM pillars of Cross-sell, Up-sell, & Retention and leverages data insight and commercial acumen to continually improve campaign targeting & performance. These are key areas since customers with additional products and services drive significant long-term revenue for the organisation.Key accountabilities and decision ownership: • Produce and execute marketing messages across multiple channels (SMS, MMS, RCS, e-mail, OBC, push notification). Some communications will be written and produced in-house, others will be briefed and managed through CVM agencies.• Brief creative resource and manage the campaign production process. Write engaging and informative briefs that clearly communicate the activity taking place and the desired response.• Assess and manage the creative output of our CVM marketing agency and internal creative resource. Have a clear, considered opinion on the quality of the work providing actionable and structured feedback. Be creatively innovative and identify new opportunities to deliver compelling marketing executions.• Execute outbound calling campaigns and below the line marketing and communications campaigns (Email/Direct Mail) to customers in line with Customer Value Management (CVM) priorities and commercial objectives.• Produce weekly trading updates and regular commercial reviews. Ensure all updates and proposals contain actionable insights, clear progress and a robust delivery plan.• Ensure all activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action essential with clear focus on driving digital behaviours). Ensure Customer Experience is at the heart of all marketing activity generated.• Track and report on the impact of all marketing communications making clear recommendations on how we can further increase commercial effectiveness and brand engagement. Test and learn in order to positively influence deliverability and customer impact. Drive a culture of continual improvement and optimisation. Core competencies, knowledge and experience:• Able to operate within a fast-paced, highly competitive and demanding environment. Strong project management skills are required in order to manage multiple requirements across challenging timelines. Able to focus on priorities with a proactive 'can-do' attitude.• Strong stakeholder management skills with a natural ability to influence and deliver across all levels of the organisation.• Able to think creatively, commercially and analytically to deliver compelling campaigns.• Comfortable driving a 'digital first' agenda with understanding of how to maximise digital engagement and fulfilment.• Comfortable taking a segment-based view when prioritising initiatives. Able to see and appreciate the 'bigger picture', thinking from both a strategic and operational perspective. Must have technical / professional qualifications: • Excellent written English• Degree educated#_VOIS #WeMoveTheWorld #MoveWithUs
