Digital Marketing Executive

Job Details

Location: Lagos

Job Description

We are in need of a digital marketing executive to assist in the planning, execution and optimization of online marketing efforts as well as promotion of products and services through various digital channels.

The successful candidate will work closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.

Responsibilities

Assist the team in the development of the overall digital marketing strategy

Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.

Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

Manage social media marketing campaigns

Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

Manage SEO campaigns.

Set up conversion, pixel, and event tracking on the website and across various digital platforms.

Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

Requirements

BSc /BA in marketing or relevant field.

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

Working knowledge of ad serving tools (e.g., DART, Atlas)

Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Skills and experience in creative content writing.

Analytical mindset and critical thinking.

Excellent communication and interpersonal skills.