Digital Marketing Executive (Ppc And Seo Strategy Creator)

BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.
We are recruiting to fill the position below:

Job Title: Digital Marketing Executive (PPC and SEO Strategy Creator)

Location:Lagos
Job Brief
We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels
If you live and breathe digital marketing, we want to talk to you.

Summary
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns.

Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Plan and write content on social media platforms/blogs to increase product awareness.