Digital Marketing Specialist

Responsibilities:Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads.Manage and optimize digital advertising campaigns across multiple platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.Conduct keyword research and optimize website content for SEO.Create and manage engaging content for social media platforms to increase brand awareness and engagement.Monitor and analyze digital marketing performance metrics using tools such as Google Analytics and provide recommendations for improvement.Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.Requirements:Bachelor's degree in Marketing, Communications, or related field.Proven work experience as a Digital Marketing Specialist or similar role.Experience length is 4 yearsSolid understanding of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, etc.Experience managing digital advertising campaigns on platforms such as Google Ads, Facebook Ads Manager, etc.Proficiency in Google Analytics and other digital marketing tools.Excellent analytical and problem-solving skills.Strong communication and interpersonal skills.Location:Ikeja, LagosBenefits:Competitive salaryHealth insuranceProfessional development opportunitiesFun and collaborative work environment