Digital Marketing Specialist

Responsibilities:Developing and implementing digital marketing strategies: Creating comprehensive digital marketing plans aligned with business goals and target audience demographicsContent creation and management: Generating engaging and relevant content for various digital platforms, including websites, social media, email campaigns, and blogs.Search engine optimization (SEO): Optimizing website content and structure to improve organic search rankings and increase visibility on search engine results pages (SERPs).Paid advertising campaigns: Planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.Social media management: Managing social media profiles and accounts, including content scheduling, community engagement, and performance tracking.Email marketing: Designing and executing email marketing campaigns, including segmentation, automation, A/B testing, and performance analysis.Analytics and reporting: Monitoring key performance indicators (KPIs), analyzing campaign data, and generating regular reports to track progress, identify trends, and optimize strategies.Website management: Overseeing website maintenance, updates, and improvements to ensure user experience (UX) and conversion rate optimization (CRO).Market research and competitive analysis: Conducting market research, audience analysis, and competitor benchmarking to identify opportunities and inform digital marketing strategies.Collaboration and coordination: Working closely with cross-functional teams, including marketing, sales, product development, and external agencies, to align digital marketing efforts with broader business objectiveRequirements:Bachelor's degree in Marketing or related field preferred.Minimum of 2 years of working experience as digital marketerExcellent verbal and written communication skillsVery good interpersonal skills