Digital Marketing Specialist

Responsibilities:Design, build, and maintain our social media presence.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies through digital marketing.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize the user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.Instrument conversion points and optimize user funnels.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Requirements and Skills:Bachelor's degree in marketing or a related field.Proven working experience in digital marketing for B2B.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.Experience in optimizing landing pages and user funnels.Solid knowledge of website analytics tools (e.g., Google Analytics).Working knowledge of ad serving tools.Experience in setting up and optimizing Google AdWords campaigns.Strong analytical skills and data-driven thinking.Up-to-date with the latest trends and best practices in online marketing and measurement.Personal Attributes:Excellent communication and interpersonal skills.Ability to think creatively and innovatively.Analytical skills to forecast and identify trends and challenges.