Head Of Digital Marketing

Patricia Technologies Limited is an e-commerce company that deals with trading giftcards and discounted cards used for millions of in-app purchases in the tech space and mobile apps/devices
Job Title: Head of Digital Marketing
Location: Lekki, Lagos
Job Description
We are looking for an experienced and result-driven Digital Marketing Director to join our awesome marketing team! As a Digital Marketing Director at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.
Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and utilizing different digital marketing channels.

Responsibilities
Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee different digital marketing channels
Measure ROI and KPIs
Prepare and manage digital marketing budget
Oversee all the company’s social media accounts
Measure and manage online content
Track SEO and Google Analytics data an make complex analysis
Build and inbound marketing plan
Anticipate sales performance trends
Organize and lead digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement