About Umba:
At Umba, we are building a digital bank for emerging markets, offering intelligent, affordable financial products. We are currently live with an Android app in Kenya & Nigeria with our digital banking services.
One-third of the world's 2 billion unbanked people live in Sub-Saharan Africa, and we are here to bring these customers free banking services and bring them into the formal financial system. It's an exciting mission and one that we are excited to deliver on.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone has access to liquid capital, free money transfers, and saving & investment opportunities. If you're curious about Fintech or emerging markets and have a passionate, hardworking spirit, work with us, and let's put opportunity in everyone's pocket.
Job Description
You will develop and lead Umba's marketing growth strategy with a focus on execution and user acquisition You will plan, design, and lead campaigns across our digital marketing channels, such as email, SMS, and social media You will own our social media accounts for Umba in Nigeria You will incorporate guerilla marketing campaigns into Umba's launch strategy You will design and develop user activation and engagement campaigns You will be meticulous with your marketing budget to spend and provide regular CAC reports You will closely monitor, track and report analytics to ensure they align with our growth KPIs and growth strategies Work directly with product and growth teams to translate engineering feature releases into external facing content You will identify and develop strategic partnerships with merchants and influencers Skills and Qualifications
You are passionate about marketing You have experience growing a start-up's online marketing presence and smashing KPI's You're a storyteller with exceptional writing ability and experience blogging An eye for design (ie: you use Canva for almost all your Instagram stories and aesthetic feeds spark joy for you) You’re a team player, proactive, and know how to contribute and make an impact You’re ambitious and want to grow your career and marketing knowledge You’re results-driven and understand the importance of reporting on performance and using data to inform decisions
