ResponsibilitiesStrategic planning:According to the company's medium and long-term strategic development, formulate the development plan of the department, including industry and competitive product analysis, market and user research, enhance the brand awareness of online sales platform and expand market influence through effective cost control and marketing means, so as to promote business growth and drive brand influenceAssist the Chinese general manager in implementing the WOMATA platform's operation and management, and propose effective operational strategies for the platform.Responsible for the overall online operation, leading the team to formulate and implement operational objectives and strategic planning; responsible for key operational indicators such as user volume and activity.If you're a visionary leader with a knack for driving operational excellence, we invite you to join our team and help shape the future of our organization.Marketing management:Responsible for WOMATA annual marketing activity planning and operation execution;Responsible for organizing and planning various e-commerce activities, efficiently completing the monthly/quarterly/annual sales plans and operational tasks formulated by the company, planning and managing the budget of marketing activities, reasonably and effectively using the budget to implement advertising and marketing activities.Combine the overall market situation and industry data, focusing on competitors' product strategies, their changes, marketing strategies such as selection and pricing, formulate promotion strategies, marketing strategies, and promotion strategy combination analysis and research, proposed countermeasures and provide effective programs in combination with WOMATA's advantages.Marketing strategy development and implementation:Timely grasp user feedback, research including but not limited to user demand analysis, usage habit analysis, promotion effect evaluation, and extract the "operation and sales strategy" conducive to the online development of the brand.Responsible for the formulation and executing online product promotion plans. Determine publicity content of publicity and employ various marketing methods and channels.Data monitoring, feedback tracking,analysis of promotion channels, timely adjustment of promotion strategies, and suggestions for client product development.Develop online promotional strategies, expand and optimize distribution channels, achieve the goal of traffic acquisition, organize and plan online publicity and promotional activities, analyze and evaluate online business metrics, and propose optimization and improvement plans promptly.Sort and analyze market traffic and new channel data regularly, screen and filter invalid channels, and ensure the steady growth of various data such as platform customer acquisitionMarketing channel management:Coordinate docking and cooperation with the platform and brand side, effectively coordinate internal resources, and ensure the success of various marketing activities.Familiarity with new media promotion methods, lead the team to choose effective and appropriate ways to expand e-commerce business, such as W/A,INS,FBFamiliarity with the logic of strong user growth and user fission, promote the transformation and growth of platform business, organize the implementation of operational plans and quantification. Combined with the market situation and industry data, the competitor's product strategies, marketing strategies, and promotion strategies through a comprehensive analysis and research, putting forward countermeasures.Familiarity with local promotion channels in Nigeria, such as stars, Internet celebrities, outdoor advertising, bus advertising, and expanding the company's visibility through local promotion channel constructionExperience and ability requirements:Full-time bachelor's degree in any related field, with at least 5 years of work experience in the e-commerce industry, and more than 3 years of operations management experience.Proficiency in e-commerce platforms, activities promotion, optimization, maintenance and other skills and knowledge.Must have operated or planned the online operations of middle and high-end brands, and achieved high sales performance.Must have a deep understanding of marketing work, have a strong market perception ability, keen grasp of market dynamics, and market direction.Must be sensitive to business and market awareness, have strong abilities to analyze and solve problems, and excellent resource integration ability and promoting business;Have good communication and cooperation skills and rich experience in team building.Dynamic analysis of the sales situation, timely understanding of market dynamics, to provide a basis for the company's business decisions.Responsible for the establishment, management, training and assessment of the department.
