Job title:
Product Manager
Reports to:
Business Unit Head
Grade:
L2-1
Function:
Marketing
Location: Lagos
PURPOSE:
Contribute to objectives attainment within the framework of the global strategy of Sanofi by elaborating and implementing marketing plans for the products in portfolio to achieve the sales profit and growth performance objectives in the annual budget.
KEY ACCOUNTABILITIES
Contributes to the development and the validation of long-range planning and forecasting models.
Contributes to the development of positioning and key strategies for the brand.
Implements the marketing plans and key strategies.
Integral part of cross-functional brand team - fosters working relationships across Medical, Regulatory Affairs, Sales and Finance Departments.
Develops relations with Sales Managers and Representatives where appropriate to drive business growth.
Manages all business and promotional activities in accordance with relevant Acts, legal demands and ethical standards, including internal procedures.
Maintains and updates the market intelligence databases.
Evaluates the effectiveness of promotion and advertising programmes, using set guidelines, and makes recommendations for improvements within internal guidelines.
Manages working relationships with advertising agencies and other servicing companies.
Knowledge, Skills & Experience
Scientific background (medicine, pharmacy, biochemistry, etc.) and/or business education (specialization in Marketing could be an advantage).
The following skills are essential:
A minimum of 5 Years’ experience in a Pharmaceutical industry with at least 3 years as a Medical Representative.
In-depth knowledge of the pharmaceutical industry and its distribution system
Effective strategic planning abilities
Ability to communicate commercial value of our products to target audience
Creative ability
Computer skills must include working knowledge of Excel, PowerPoint, Word and Outlook
Effective forecasting, budgeting skills, Negotiation skills
Goal and result oriented
Proven team work with sales representative/managers
Working relationships:
Internal:
Other Product Managers, Marketing Zone Coordinator, Supply Chain Manager, Business Support Manager.
External:
Opinion Leaders, Communication Agencies.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
