We are looking for a Consumer & Trade Activation Supervisor to be responsible for the assigned markets/projects to:
participate pro-actively in Brand management & New Product Development initiatives develop and implement effective branded Consumer & Trade programs focused on achieving SOM objectives as well as other KPIs ensure timely and accurate admin support (budget planning & control, reporting) to the West Africa organization
The incumbent will report directly to the Marketing Director West Africa and transversally to the Marketing Manager West Africa.
MAIN AREAS OF RESPONSIBILITY
BRAND MANAGEMENT
Contribute actively to the New Product Development briefing, involving close collaboration with R&D and Global Supply Chain departments to ensure timely development Assist the Marketing Manager West Africa in developing Strategies and plans for the assigned brands Support the Marketing Manager in stewardship of the largest local brand Ensure that all brand portfolio strategies are executed within global guidelines by working in close collaboration with HQ Brand Groups Liaise closely with Legal and Corporate Affairs teams to ensure that all Marketing & Trade programs and initiatives are compliant with JTI Global Marketing Standards and the Markets regulation.
BRANDED CONSUMER ACTIVATION & COMMUNICATION
Develop consumer programs for the assigned markets and coordinate their timely implementation: Create and manage consumer promotional initiatives within brand guidelines Plan and develop consumer activities across all channels and touch points Measure performance and recommend corrective actions
BRANDED TRADE ACTIVATION & COMMUNICATION
Develop branded Trade activities influencing awareness and equity for the assigned markets and coordinate their timely implementation: Trade and channel prioritization Brand KPI’s: Numerical Distribution, Weighted Distribution Portfolio prioritization Category, shelf, merchandising, POPM Branded trade promotional initiatives Measure performance and recommend corrective actions for the branded Initiatives
BUDGET PLANNING & CONTROL
Manage multiple marketing agencies and international suppliers on a timely and cost effective manner, ensuring compliance with JTI standards in terms of purchase & payment procedures Manage the Purchase requisition process, from timely & accurate preparation of the requisition to confirmation of the payment to the vendor, ensuring proper documentation as per JTI standards Monitor Marketing budget utilization, tracking actuals spending and monthly phasing vs plan Support Global Indirect Procurement team on any vendor and/or budget reporting requirement
REPORTING
Contribute actively to the preparation of: Regular reports & business presentations (e.g.: brand boards, monthly in market sales reports, business cases, performance analysis, Annual plans, Business Reviews) Any other types of tasks as they arise and upon manager’s request
QUALIFICATIONS, EXPERIENCE & SKILLS
University degree or equivalent Minimum of 5 years’ experience in Sales, Marketing or Administration, preferably within an FMCG environment. Excellent knowledge of the English language Knowledge of French is a plus. Proficiency with Microsoft Office tools & understanding of SAP application is required
