Job Summary
We are seeking to fill the position of an Online Ads Expert (Google and Social Media)
Minimum Qualification:
HND
Experience Level:
Senior level
Experience Length:
3 years
Job Description/Requirements
Responsibilities• Develop, manage and optimize comprehensive paid Facebook Ad campaigns and Google Ad campaigns
• Understanding funnels and digital marketing strategies for all Ubuy campaigns
• Audience research, audience building and ad creation
• Audit and optimize new & existing ad campaigns to ensure KPI's are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.
• Identify new opportunities to increase Ubuy conversions regularly
• Participate in all team meetings - daily, weekly, monthly and quarterly
• Manage social performance reporting process, communicating results with Marketing Manager.
• Organize hypotheses and recommendations and be comfortable sharing with internal Project members
• Communicate consistently and professionally with Marketing Manager
• Setup, verify and troubleshoot pixels (understanding of 3rd party platforms like Clickfunnels, Leadpages, etc. are helpful)
• Understanding of Google Analytics and Google Tag Manager is essential.
• Maintain a positive ROI and hit all KPI's for Ubuy Ad accounts.
• Confidently provide client support with very little oversight from management.
• Respond to all comments and DMs on all Ubuy social pages.
• All tasks are completed on time, correctly, and with little support.
• Communication with team members is clear and effective, along with professional and concise.Requirements
• 3+ years experience and knowledge of online funnel marketing strategies
• Minimum 3 years Facebook Ads mastery
• Knowledge of testing practices
• Very organized and loves utilizing project management tools
• Ability to have a big picture view while executing and managing details
• A die-hard commitment to achieving results
• Excellent analytical skills with the ability to mine data to inform decisions
• Excellent organization and time management skills to complete tasks on time.
• Knowledge of landing page or CRM platforms.
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Stay up-to-date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications
• Preferred: Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook and Google.
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