Job Summary
Develop existing products through effective marketing strategies to increase market share. Develop new products & initiatives in line with overall company goals
Minimum Qualification:
Degree
Experience Level:
Mid level
Experience Length:
5 years
Job Description
• Develop and implement advertising and promotional programs for assigned products in line with established budget
• Build awareness and understanding of products to customers
• Monitor business conditions, identify market opportunities and ascertain trend in the industry and trade through market research and competitive activities
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Monitor on a monthly basis the actual sales performance of assigned products with the aid of sales statistics and report variance with budget expectation. Recommend sales promotion strategies to rectify any adverse performance
• Represent the company by visiting customers to solicit feedback on company products
• Develop product pricing and positioning strategies
• Drive profitability of the assigned products by ensuring that appropriate pricing and profit margins are maintained at all times.
• Utilize market Insight from the CRM (Veeva) and other market intelligence data in driving growth and profitability of the assigned products
• Write promotional cycle brief for the field staff and train them on product knowledge. Regularly update their knowledge with new information as appropriate
• Collaborate in the recruitment and training of new field staff in the Pharma Division
• Liaise with outsourced Clinical Research in utilizing the results of marketing clinical trials for the effective defense and promotion of the products
• Assist in the preparation and implementation of pre-marketing and launch plans for new product introductions
• Carry out periodic visit to customers to solicit feedback on the company products range
• Organize relevant mailings to Doctors, Pharmacists and Nurses as deemed necessary from time to time
• Keep track of the prescription pattern of assigned products (according to indications) in users’ departments at strategic centers e.g. Teaching hospitals etc, and ensure growth in respective indication area.
• Recommend relationship marketing measure (s) deemed appropriate
• Undertake required survey and market research into new and existing products as directed
• Ensure optimum inventory of assigned products at all times by regular liaison with warehouse and logistics officer to prevent product expiry
• Regular field visits for competitive update and monitoring of promotional programs
• Regular monitor of development in government circles and follow up on policy formulators to ensure a favorable business environment for the assigned products
OTHER DUTIES
• As may be assigned by Management
EDUCATION & EXPERIENCE
• University graduate BPharm
• Good knowledge of Pharmaceutical products (5 yrs+)
• Excellent Communication skills and perfect command of English language
• In depth knowledge of Nigeria pharma industry
• Microsoft proficient with experience in working with Power Point presentations
• Familiar with Sanisphere software with sound analytical and problem-solving skills
