Senior Growth Hacker

Job Details

Location: Ikeja, Lagos

Employment Type: Full-time

Job Description

The Senior Growth Hacker will be responsible for delivering effective marketing campaigns that will drive the adoption, customer engagement. This is a cross-functional role that works closely with the marketing and tech teams to conceptualize, and launch features and campaigns that will increase sign up, traffic to the platform and revenue for the organization.

Responsibilities

Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

Identifying, developing & optimizing growth channels to drive revenue growth

Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels

Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)

Planning and executing initiatives to reach the target audience through different channels.

Requirements

Minimum of 6 years experience in a similar role.

In-depth knowledge of SEO factors and key algorithm updates

Hands-on experience with web analytics and A/B testing tools

You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to generate creative ideas.

High standards of excellence and attention to detail.

Bachelor's Degree qualification.