Senior Imc Manager - Creative & Content

Senior IMC Manager - Creative & Content
Job Code: R - 41549
Job Summary
The IMC Manager leads a multi-disciplinary team in delivering the complete communication package for all our marketing needs.
This role has to be well versed in contemporary consumer communication strategies; stakeholder management; agency management; marketing / advertising industry network; team leadership; budget management; process management; along with all the demands of a complete communication package – from packaging design to complete IMC’s with digital centricity.
This role has all three efficiency; efficacy and effectiveness built into its delivery
It is designed to define and develop premium communication strategies and create unique brand experiences, as well as bespoke connection points
The IMC Manager position is an evolution to include in one team the ability to build seamless offline and online brand experiences and content that excites our consumers/shoppers & customers alike
This position will be uniquely positioned to integrate all elements from the design of communication strategies to content creation to content production in order to increase the level of synergies off and online
The IMC Manager ensures that derived from the Business Brief, and co-partnered with Brand and Connection teams, a distilled Communication Brief goes out to creative partners with whom, in a joint effort, the team curates a Core Creative Idea which is liquid and can be amplified in multiple channels.
This will be done by step-changing the way our communication plans are built: from TV ad focused development to holistic content development, leveraging digital as an integral component of the content strategy
This requires close collaboration with the agencies; independent collaborators; internal stakeholders and will demand a big-dig into the idea energy of the person