Job Summary
We are looking for an experienced and creative Social Media Specialist/Marketer to join our team.
Minimum Qualification:
HND
Experience Level:
Mid level
Experience Length:
3 years
Job Description
Job Description:
Develop, implement and manage our social media strategy using social media for brand awareness and impression
Define the most important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Attend educational conferences
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Schedules appointments and meetings as necessary
Answers questions from clients
Finds ways to sell products in the face of a down market
Researches client base to find new types of customers and sells to them accordingly
Creates a plan for gaining customers and then retaining them
Analyzes and creates a plan for engaging the target market
Analyzes the competition to create a plan for engagement
Makes product appeal to the target market
Requirements:
BSc degree/HND in Marketing or relevant field
At least 3 years experience as a Social Media Specialist or similar role
Previous experience in marketing furniture or interior products is an added advantage
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Thorough understanding of marketing elements and market research methods
Demonstrable experience in marketing data analytics and tools
Good computer skills, including MS Office
Well-organized and detail-oriented
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer personal research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
