Job Summary
Responsible for planning, developing, implementing, and managing the entire digital marketing strategy for all company’s products & services.
Minimum Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Job Description
• Lead the planning and execution of the digital marketing strategies to promote the company’s services
to customers.
• Plan, organize and manage all e-mail campaigns, events,
social media pages and relevant creative content per the marketing calendar to
drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience
by analyzing the results of ongoing efforts.
• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
• Use Google Analytics and other business tracking tools to
make strategic and tactical recommendations
• Benchmark, measure and analyze results of online and
offline marketing initiatives such as e-mail campaigns, events, promotions, SEO
marketing, affiliate program and future online marketing initiatives.
• Cooperate with the web developers to make necessary
changes in the website if necessary
• Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of
websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword
specific
• Help to create and support marketing content to socialize
and use for social media purposes (e.g. customer videos briefs, customer case
studies, blog posts, posts from analysts and customers
Qualification, Skills and Knowledge
Excellent understanding of digital marketing concepts and best practices
Data Analysis skills
Paid social advertising skills
Email Marketing skills
Knowledgeable with web analytical skills (Google Analytics, Netinsight, Webtrends etc)
Skills and experience in creative content writing
Experience with B2C social media, google Adwords and email campaigns, and SEO/ SEM efforts( keyword, image optimization etc)
Excellent communication and interpersonal skills
BSc/ BA in Marketing or relevant field
Master's degree will be an added advantage
